天麟海外艺术创意启发中心 | 2012-09-24
2012年伊始，耐克和伦敦艺术大学以及著名艺术家Dave White共同发起项目，鼓励年轻的艺术家和设计师为一系列耐克T恤衫设计印花。Dave White 和伦敦传媒学院院长指导伦艺六家学院的年轻人，要求他们将对体育信仰、责任、成就的解读，结合“伟大历程”这一口号，运用到设计之中。现在，成果已经出炉，
In the beginning of 2012, Nike teamed up with University of the Arts London and renowned artist Dave White to launch a project that would inspire young artists and designers to create original prints for a collection of Nike t-shirts.
Photo: the Nike Journey to Greatness collection, from yinnyang.co.uk
Dave White and the Dean of Design at LCC offered guidance to the design graduates from some of the best art institutions in the world such as London College of Communication (LCC), Camberwell, Chelsea and Wimbledon (CCW), Central Saint Martins (CSM) and London College of Fashion (LCF), says Yinnyang.co.uk. The young talents were tasked to interpret athletic commitment, dedication and achievement and implement it to t-shirt designs under the slogan Journey To Greatness.
The result of the collaboration will hit Nike Town London and 1948 London stores on July 14. The t-shirts will be sold at price starting £35 each.
No wonder that all designs differ very much from each other but each tee-shirt print conveys the idea of the athletic spirit which leads to victory. Dave White who previously collaborated with Nike to develop the Air Jordan 1 Retro shoe design also design a tee to the final collection. The artists also judged artworks submitted to the Foot Locker Art Prize 2011.