特殊時期的協作項目︰UPLOADING網站背後的故事

倫敦藝術大學坎伯韋爾藝術學院平面設計本科(BA Graphic Design)的幾個學生最近推出了UPLOADING網站,展示他們目前正在創作的作品。這個網站有學生們合作設計和構建,他們克服了封鎖期間的限制,打造出一個展示他們每周工作進度的作品現狀的網站。我們采訪了參與制作的Clara Saez Calabuig、Maddy Tetchner、Dejana Draganic 和 In s Campilho幾位學生,談談他們在這個項目中的職責和目前的作品。

 

The UPLOADING website showing students' work in progress

BA (Hons) Graphic Design, Camberwell College of Arts, UAL | Photograph: Camberwell College of Arts

 

Clara Saez Calabuig在西班牙的家里度過了封鎖期,現在已經回到倫敦完成她最後一年的學習。她的創作著眼于社會政治性質的主題,很多靈感來源于個人的情感和自述。她的作品有很強的概念性,她對版式、編輯、書籍設計、攝影和網頁設計等領域也有所涉獵。在UPLOADING項目中,Clara的職責主要是內容的上傳排版,以及與預算相關的溝通協調工作,因此她和課程的教職員工有著廣泛的交流。她目前正在創作關注移民問題,尤其是30歲以下移民群體的作品《Leaving, Non-places & Roots: stories of migration》。

 

Clara Saez Calabuig, Leaving, Non-places & Roots: Stories of Migration

BA (Hons) Graphic Design, Camberwell College of Arts, UAL | Photograph: Camberwell College of Arts

 

Maddy Tetchner目前住在倫敦東南部,是一位多學科設計師。她的創作受到音樂元素的影響和啟發,特別關注出版物設計、字體設計、動態圖形和網頁設計。Maddy的參與使得UPLOADING項目有了強大的圖像標識性,她設計了用于網站和海報的漸變背景和配色方案,她也參與了構建網站的其它工作。她目前專注于創作設計項目《Visual Music》,這是一個“視覺音樂”設計,她一直在探索用視覺語言翻譯聲音和音樂的方法。

 

Maddy Tetchner, UPLOADING Typeface

BA (Hons) Graphic Design, Camberwell College of Arts, UAL | Photograph: Camberwell College of Arts

 

Ines Chaves Costa Campilho目前居住在倫敦南部,但也在葡萄牙從事自由職業。作為一名設計師,她尋求探索新技術與平面設計的結合,並認為她的作品應該是有趣味、互動性和吸引力,而不是無聊的、嚴肅的。Ines的職責是在社交媒體上對UPLOADING進行宣傳,特別是在網站發布時要引起轟動的效果,包括發布社交媒體內容、設計交互式海報等。Ines也談到了她的作品《Puzzle Mania》︰“這是一個拼圖游戲,最開始我好奇是什麼讓人們對拼圖感興趣,它只是一種愛好嗎?還是因為過程或結果的滿足感?我目前正在探索玩拼圖的不同方式,我想把拼圖的概念作為一個過程,而不是一個對象。”

 

Ines Chaves Costa Campilho, Packaging Pattern, Puzzle Mania

BA (Hons) Graphic Design, Camberwell College of Arts, UAL | Photograph: Camberwell College of Arts

 

Dejana Draganic 是一位住在倫敦的跨學科設計師。她的創作關注設計語言與新興技術的交叉。她對如何使用數據來衡量我們的感受以及這對社會的影響非常感興趣。

 

在她學習平面設計本科期間,Dejana還在UAL創意計算機學系學習了一年,取得了UAL創意計算文憑,然後回到坎伯韋爾藝術學院完成大三的學習。在此期間,Dejana重新定義了她的設計流程並發現了進一步發展她的想法的工具,例如使用JavaScript和Google機器學習模型探索網絡交互設計。Dejana在UPLOADING項目中主要負責網站開發。她向我們介紹了她最新的作品《Emotional AI》,它描繪了一個科幻式的未來社會,微笑成為了一種貨幣形式,收集並識別人們情緒的技術大行其道,影片還探討了種族歧視等一些社會話題。

 

Dejana Draganic, Poster showing the graphic identity for the UPLOADING project

BA (Hons) Graphic Design, Camberwell College of Arts, UAL | Photograph: Camberwell College of Arts

 

新聞原文︰

As part of their final degree project, BA Graphic Design students at Camberwell College of Arts have recently launched UPLOADING, a collaborative website which showcases their recent work in progress.

The website was built and designed by the students and takes the form of an online Zoom call to reflect the challenges of organising a work  in progress show during a pandemic.

 

They aimed to build a show that would prosper regardless of challenges which arose from having to adapt to working from home studios, weekly online meetings and uploading into a digital studio.

 

We interviewed students Clara Saez Calabuig, Maddy Tetchner, Dejana Draganic and In s Campilho who were part of the team who designed the website. They told us about organising the project, their individual responsibilities and their wok in progress.

 

Clara Saez Calabuig spent lockdown living at home in Spain but has now returned to London for her final year. Her practice looks at themes of a socio-political nature, often stemming from a personal, autobiographical place. Clara's projects are concept-driven and adaptable with an increasing interest in typesetting, editorial design, bookmaking, photography and website design.

 

For the UPLOADING project, Clara's role involved typesetting her entire year group's content. This required her to work with a wide range of submissions. She was also the coordinator of any budget-related communications, working closing with course staff and academics.

 

We asked Clara about her work titled Leaving, Non-places & Roots: stories of migration:

 

"My current final year project focuses on personal stories of migration. Through conversations and exchanges with people who have migrated and a series of printed and digital documentation methods, I aim to pay homage to the people who, for varied and complex reasons, leave their own spaces of comfort and/or birth and physically settle elsewhere - temporarily, or permanently.

 

"I've lived far away from loved ones and spaces of comfort for many years now, so migrating is something I am very familiar with. I really wanted to develop a series of projects that collected stories of migration, as a way of confronting the often-dehumanising portrayals of this phenomenon and the impersonal data-driven, macro-statistics portals on migration.

 

"The aim is to place individual, family and personal stories at the forefront and create a multi-platform collection of sound, written and visual stories, with a specific focus on people who have moved under the age of 30.

 

"The project started with photography and self-reflection on my own experience of migration. For months, I photographed moments of leaving, travelling, journeys, places and geographies. These images are now becoming a map-shaped publication that traces my routes.

 

Simultaneously, I've been having conversations and exchanges with people who have migrated under the age of 30. Their voices, experiences and archival images will form part of a website I'm currently building. Excerpts of the transcribed conversations and images that people share will also become printed outcomes, using screen printing and riso to visualise these stories."

 

Maddy Tetchner, currently based in south east London, is a multidisciplinary designer. Her practice is influenced and inspired by elements of music and is particularly focused around publication design, type design, motion graphics and web design.

 

Maddy's involvement in the UPLOADING Project was helping create a strong graphic identity as well as building the website. Here she tells us more:

 

"My role within the project was helping create a bold graphic identity. I specifically developed the gradient background and colour scheme used for the website and poster. I also played a key role in building the website on Cargo collective, uploading image content and organising the layout of the Zoom page.

 

"Our idea behind using this format and theme was to reflect the difficulties of organising a work in progress show or physical publication while in the midst of a pandemic."

 

Here, Maddy tells us about her work Visual Music:

 

"My work in progress explains my individual study topic of visual music. Throughout my final year I have been exploring and crating methods of visually translating sound and music, representing sound in a visual medium.

 

"So far I have created a typeface inspired by Mozart's Fantasia using components of the sheet music to construct the letterforms. The typeface Fantasia was heavily inspired by my background as a pianist and my knowledge of music theory, focusing on the annotated component of music rather than the physical sound. I produced the type specimen using the riso printer, which produces a really lovely effect, hand-bound the book and created a ‘vinyl' sleeve to protect the book."

 

"I am currently in the middle of a project working with colour and sound, creating a series of animated playlists and building an interactive website. ‘CHROMA' is a digital experience of sound music and colour and was developed to act as a relaxing visual playlist to experience on screen.

 

"The works of Oskar Fischingers and Wassily Kandinsky had a great influence on this brief. Fischinger's abstract animations and Kandinsky's paintings of colour and music, heavily inspired this work. I hope to launch the website very soon."

 

Ines Chaves Costa Campilho is currently based in south London, but also works freelance in Portugal. As a designer she seeks to explore new techniques, relating them to graphic design and feels her final pieces should be fun, interactive and appealing, not boring or serious.

 

For the UPLOADING Project, Ines role was creating content for their social media pages which included creating a buzz around the launch of the website across platforms such as Instagram: "My work has been creating content for social media, specifically for Instagram, to encourage our audience to get excited and view sneak peeks of the website before it was launched. Within the graphic identity of the website, I created an interactive poster that was very similar to the email invitation, but animated.

 

"Each day on Instagram, I would post an animated letter that in the end would spell out the name of the website UPLOADING. On each post, we would give further information about the launch and the projects behind it, eventually all the letters lead us to the final day, like a countdown to the launch of the website."

 

Here, Ines tell us about her work Puzzle Mania:

 

"My work in progress is about jigsaw puzzles, I started by questioning what made people interested in puzzles, was it just a hobby, the process, or the satisfaction of the outcome? I am currently exploring different ways of playing puzzles and the concept of puzzles being a process and not an object."

 

Dejana Draganic is an interdisciplinary designer based in London. Her practice lies at the intersection of design and discourse with emerging technology. She has a huge interest in how data can be used to measure how we feel, and the impact this has on society.

 

During her degree, Dejana also spent a year studying with the UAL Creative Computing Institute (CCI), located at Camberwell, where she completed a UAL Creative Computing Diploma before returning to her 3rd year in BA Graphic Design. During this time, Dejana redefined her design process and discovered tools to further develop her ideas, such as exploring web interactions using JavaScript and Google machine-learning models.

 

Dejana's role in the UPLOADING project was focused on developing the identity of the project:

 

"As a team we chose the vibrant typeface GlyphWorld by Leah Maldonado for the graphic identity. We wanted to capture the different interests of the BA Graphic Design class, so I worked on adding more physicality to the identity of the project. Focussing on the project name UPLOADING, I designed the letters so that they were 3D.This was very effective and was used for our social media content and the printed poster invitations."

 

Here, Dejana tells us more about her work Emotional AI:

 

"My work-in-progress is based around my short film [are you still watching?] which depicts a speculative future where a smile is a form of currency. The film traces the deteriorating relationship with a new form of technology which recognises users' emotions.

 

"Rooted in research of emerging technology which collects emotional data based on our facial expressions, and 19th century experiments in neurology, the film touches on themes of racial bias, fake positivity and surveillance capitalism. Tech can often feel elusive and distant, and this short film aims to provoke dialogue about the social issues that arise with emotion recognition technology."

 

"I wanted the speculative future to feel plausible  drawing from notions in Dunne and Raby's Speculative Everything I used the repeated yellow webcam screen as a prop which appears throughout. It was made quickly using JavaScript and html, and screen recording those scenes allowed me to put it together with the rest of my footage in premiere pro. This was my first time working with film and I'm excited to develop it further."

 

來源︰倫敦藝術大學官網

翻譯︰倫敦藝術大學授權廣州招生代表處

原文鏈接︰

https://www.arts.ac.uk/colleges/camberwell-college-of-arts/stories/ba-graphic-design-share-their-work-in-progress

 

想了解更多關于平面設計本科(BA Graphic Design)及相關課程的信息,請聯系倫敦藝術大學授權廣州招生代表處

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